Unlock | Trust Intelligence

TEDCO PROGRAM SPOTLIGHT

By Alex Keown
Source: I95Business

Jared Cozart, founder of Unlock, says in business, relationships drive everything that matters. Unlock’s AI-based platform was designed to support relationships across talent, sales, and capital.

Unlock is a relationship intelligence platform that lives on top of the tools businesses already use, including CRMs, email, and networking platforms, where relationship data tends to live in fragments. The combined tools used in everyday business can become overwhelming. While those tools have their unique capabilities, Unlock was not designed to solve for a workflow issue, rather it was developed to distill relationships. The system unifies customer relationship management tools, email inboxes and networking tools into a single tool. It takes the information from connections already earned and translates them into outcomes, Cozart says. 

Unlock is designed to capture unique data that will turn relationships into measurable intelligence, Cozart says. The platform brings different integrations together to move more effectively. It can examine things like your top sales criteria and identify the top 25 people you need to be targeting or working with, Cozart says. He explains that relationships depend on four things to be established: context, intent, timing, and competence. Together they make trust.

"We believe every platform since the Rolodex has been built incorrectly. They were built to store contacts, not to build trust," he says. "Trust is the foundation of every relationship, and our platform is designed to help people get to trust much faster," he says.

Unlock is an AI-native platform, trained on their proprietary methodology for networking strategy and professional matching, explains Cozart, who became a founder after working as an executive search professional for many years. He says the platform produces relationship matches the way a seasoned search professional would: by weighing each person's goals, context, and timing rather than simply surfacing names. Users interact with that intelligence through Orion, Unlock's AI advisor.

When the full potential of a relationship is identified, Cozart says it amplifies the three pillars of work: talent, capital and sales. Relationships allow talent to be seen and rewarded, relationships boost the efficiency of capital and relationships create economic mobility. 

Unlock is backed by two distinct investments from TEDCO, $25,000 in convertible notes, and $200,000 in Social Impact Funds Investment. Cozart says TEDCO is supporting his company by offering guidance from what they’re seeing in the market—technical trends and subject matter experts who can help with the go-to-market strategy. 

“They’ve been one of our first institutional believers,” Cozart says. “It’s not just the investment team that’s been helpful, it’s the entire organization that wants us to succeed.” I95