Johns Hopkins Technology Ventures: Idea to Industry educational series, Finding Your Customer- From Market Guesswork to Market Fit

You can have breakthrough technology, but without a clear customer and a path to reach them, even great ideas stall. Led by Ian Grant, Innovation Commercialization Manager at Johns Hopkins Healthcare Solutions, this seminar breaks down how to move from vague audiences to clearly defined customers you can reach. Attendees will leave with practical frameworks they can apply immediately to strengthen product-market fit, sharpen messaging, and make smarter commercialization decisions earlier.